By Marshel Couso
Welcome to our weekly feature dedicated to covering Susanville and Lassen County’s business scene! Grand openings, new employees, renovations, new hours… each week we’ll keep you up to date with important information about the businesses you rely on.
Evans Marketing Agency
Owned by lifelong Susanville resident and local entrepreneur Julie Johnston, Evans Marketing Agency started with her passion for digital marketing and a mission to help small businesses grow and reach their potential online through effective digital marketing strategies.
Johnston has worked in the small business sector locally in the legal and real estate fields and marketing at the college level for 40 years combined.
One of the digital pieces Evans Marketing Agency specializes in is SEO “Search Engine Optimization”, which improves your website’s visibility on search engines like Google, Yahoo and Bing and attracts more organic traffic to your site.
Johnston added, “Many people have a website and think that they’re good to go, not realizing that there are important behind the scenes things that are needed, in order to have the public find you during a search.”
Johnston explains it by letting people know that “it is like your brain and your fingers and your nerves. Those nerves running from your brain to your fingers need a conduit to run through or nothing happens. If that conduit is broken, your fingers fail to work. Same thing happens with your website. If keywords and backlinks are not put into play, when a potential customer or client does a search, your website may not come up.
According to Johnston, a secondary issue for business owners is that during a search online, their business is listed on page 2 or 3 in a Google search instead of page 1. Most people will look at the first few listings on Page 1 and not scroll further.
Another issue that Johnston calls prevalent in small business is that something as simple as a name change, move to a new address or a new phone number. These can cause credibility issues within the search engines and move your business farther down from the top of the list during a search.
She says that cleaning up these issues behind the scenes, as well as making sure your GMB (Google My Business) profile is up to date, all helps to connect the dots and bring your business to the forefront during searches, thus increasing your visibility and your clientele and gross revenue.
Evans Marketing Agency also offers pay-per-click advertising as well as Social Media Marketing to engage your audience and grow your brand’s presence on social media platforms.
Contact Johnston at 530.249.0544 or 530.249.0467 or email her at [email protected]
Shop Susanville on Small Business Saturday
Small Business Saturday in Susanville, brought to you by the Lassen County Chamber of Commerce, the City of Susanville and SusanvilleStuff.com is coming up on November 30th.
The event is designed to both celebrate and support our local businesses on the busiest shopping weekend of the year.
It’s the perfect opportunity to discover unique local products, enjoy exclusive deals and to show your love for the amazing small businesses that make Susanville thrive.
Hot chocolate, hors devours and free gift wrapping will all be provided at the Chamber’s office on Main Street, so that holiday shoppers can stop by, get warm, and have their packages wrapped for them.
The Chamber office will be open from 10:00 until 4:00 and everyone is invited to stop by and take part in the holiday kick-off event.
Each participating business will have raffle tickets and at the end of the day prizes will be awarded. You don’t have to be present to win.
If your business would like to participate in Susanville’s Shop Small Saturday promotion, or for more information, email Marshel at [email protected].
Is something noteworthy happening with your business? Let us know about it! Each Thursday morning, we present a round-up of interesting news from the Lassen County business scene and we want to hear from you. E-mail your business news to Marshel at [email protected].
