Wednesday, June 12, 2024
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Business Spotlight: JOY

Hi, Susanville! My name is Natalia Wyckoff and I recently opened a little store uptown called ‘JOY’. I have lived in Susanville for almost 10 years and spent the last 7 years working as a personal stylist remotely online. I really wanted to become more involved in the community and interact with people locally.

The concept of the store JOY was just a “one day when I have time…” dream that I realized I would like to make come true sooner than later so my children (8 and 13) could be involved in the business building process while watching me chase my dreams and hopefully inspire others to do the same!

Growing up in a tiny town called Fort Jones in Northern California, I remember collecting change from couch cushions and car floorboards with my friends hoping to find enough money for us to walk over and buy a couple of treats and rent a VHS at the only store in town. When you’re a kid, it doesn’t take much to make you happy! I wanted to bring these types of simple and inexpensive joys to our community through my little storefront. The world may be complicated, but when you step into JOY, I hope that you can forget your worries for a moment and let out your inner child.

JOY features nostalgic candy to take you back to a simpler time. We carry 25 flavors of saltwater taffy, freshly spun cotton candy, glass bottle Coca Cola & 7up, vintage items, unique home decor, clothing, crystal jewelry, local handmade items, toys, puzzles, greeting cards, and a balloon bar for all occasions. We also offer cotton candy and popcorn machine rentals as well as free delivery for balloon bouquets. I feel so blessed to have the opportunity to deliver JOY in Susanville, and I love seeing the reactions on the kid’s and adult’s faces alike when they come into my store and find an unexpected treasure.

We also take requests, so be sure to tell us what brings YOU Joy! JOY is located in Uptown Susanville at 724 Main Street near Margie’s Book Nook. You can reach us at 530-638-2128, [email protected], Instagram @susanville_joy and Facebook @SusanvilleJoy.


Jeremy Couso
Jeremy Couso Publisher/Editor
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