Wednesday, February 21, 2024
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Small Business Saturday: The Power of Shopping Small

A Susanville Stuff Feature
by Melissa Blosser, Assistant Editor 

Wouldn’t it be nice to avoid the crowds, save on gas while being able to shop for gifts to our friends and loved ones?

By making a conscious decision to shop at our local small businesses you can help to preserve local culture while also making a difference in our local economy, and you can score some pretty great finds right here in town.

Margie’s Book Nook has some great Melissa and Doug Toys! Special savings and discount price on the Kobo Glo

The small businesses in town are owned by someone who lives in your community. This means that the money you spend locally will get filtered back in your local economy. 

Nobody wants to live in a neighborhood that lacks a small business culture. While franchises and national chain stores play a role in the national economy, we all know that small businesses provide an undeniable vibrancy and sentiment vital to community life.

Many people believe that small businesses are not just the economic but also the social heartbeat of America.

Handmade items and decor for the home at Party and Main add a special touch to anyone’s holiday decor.

Shopping at small local businesses always offers a personal and sincere customer-owner interaction, impossible to replicate with large-scale corporations.

Small business shop owners are interested in their clients, know their wants and needs, and are willing to give their customer personal attention to answer questions about their products.

Milwood Florist is all decked out for the holidays with an amazing selection of ornaments and christmas gifts

Furthermore, a small business owner is passionately and inextricably linked to the success of his or her business, which means they are experts on the product that they create and sell.

At Leslie’s Jewelry on Saturday from 9-3pm 25% off sterling silver jewelry 25% off reflections beads shown here.

If you like to give original, handmade gifts, you can’t beat shopping at a locally owned business.   

We have some truly talented individuals in this community and their craftsmanship is displayed at various places in town.  It’s unique, one of a kind and you won’t find it anywhere else.

If you are planning your Holiday feast, I bet the butcher at Susanville Supermarket can help you with what you need and their prices on all the fixin’s can’t be beat. 

GL&L smokehouse has special mouth watering marinades that are sure to complement any Holiday Feast and because they are family run and operated they know what how important sitting to have a family meal can be.

Melissa has everything you need to make your home beautiful for the holidays at Every Blooming Thing

If you are shopping for the kids Margie’s Book Nook has some great Melissa and Doug toys.  These are the kind of toys that can be passed on from generation to generation and Dave will make sure to help you pick out a great read for the special someone in your life.

The Pardner also has toys and these toys are sure to sparkle under the family tree.  While you are there, pick up a purse for mom, a warm winter coat for dad and maybe something for the family pet even.

If holiday décor is what  you crave, Party and Main, Every Bloomin’ Thing and Irene Doyle’s Country Christmas Store are full of everything to make your home inviting and accent your holiday table.

If you are looking for some larger holiday gift items shop Zaengles, Billington Ace, or our local Sears Home Store.

 Zaengles has some great deals on recliners, Ace Hardware has great gift ideas and Sears is known for their discounts on electronics and appliances for the Holidays.

At your Susanville Sears Home Store Friday Doorbusters 4am thru 1pm Tons of savings with items up to 54% off $799.98 buys a pair of Kenmore Front Loaders with Sears Card Great door busters specials on TVs and all electronics


Who can resist a cozy recliner to snuggle in? Special holiday pricing at locally owned and operated Zaengles!
You can’t go wrong when you give someone a car for Christmas!

If you really want to go big, nothing beats a shiny new vehicle dressed in a big red bow sitting in the driveway Christmas morning and our local car dealers Susanville Ford and Wheels West, will give you the attention and the prices you need. 

Between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide. Last year, over one hundred million people came together to “Shop Small” in their communities on Small Business Saturday.  These are the people supporting our youth sports and putting back into our local community.

Do your part to keep local money local and support local businesses that take risks because they draw from a smaller customer base than out-of-county commercial giants.  Do your part as a citizen of this community to have a ‘Live Local’ mindset that benefits us all. 

Jeremy Couso
Jeremy Couso Publisher/Editor
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