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HomeThis Day in HistoryThis Day in Susanville History - August 23rd, 1943

This Day in Susanville History – August 23rd, 1943

Proud Lassen Advocate owner Ted Friend poses for Life Magazine in front of the offices on Cottage Street, 1943.

From Broadway to the Farm
A City Boy Moves to the Country
August 23rd, 1943

Ted Friend, who for 11 years lived nights and (sometimes) slept days, as the head of the New York Mirror’s amusement and nightlife department, left the Big Burg at daylight one recent morning by car, for Susanville, California.

Susanville has a population of 6,000, one saloon, one movie theatre and one newspaper… a prosperous weekly, the Lassen Advocate. Friend is its new owner and will be its editor.

They say every metropolitan newspaperman dreams of owning a country weekly… now and then one gets one. But I have never before encountered a transition from the roaring, roistering bedlam of Broadway joyjoynts to the anesthetic isolation of a mountain whistle-stop amid remote ranches.

All the Broadway press agents have taken ads at six cents a word, prepaid, in the Lassen Advocate, lauding and needling Ted, offering to pay his fare back… Friend was a Broadway celebrity with an enormous celebrity acquaintance; a pronounced Main Stem manifestation.

How Susanville will look to him and he will look to Susanville should be an O. Henry honey… This column herewith invites Ted Friend to write us a guest piece, a year from today, giving us the lowdown.


Publisher Friend drops off a stack of Advocate issues at the newstand in the Jewelry Store, 714 Main Street.

We are always looking for new pictures to preserve and share in our historical photo collection and we would love to see yours.Your picture will be added to our digital archive for future use and we will make sure you receive credit whenever possible. Email your contribution along with your name and a short description of what you’ve sent to A digital copy of every submission will also be donated to the Lassen Historical Society for preservation in their files.


Don’t know how to scan your photos?

Our friends at the UPS Store have offered to professionally scan your vintage photo submissions for free. Just stop by 2850 Main Street in Susanville and they will be happy to help you.



Jeremy Couso
Jeremy Couso Publisher/Editor
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