Thursday, February 29, 2024
HomeLocal & Regional NewsUnited Way of Northern California Searching for New CEO

United Way of Northern California Searching for New CEO

uwseekingceoThe Board of Directors for the United Way of Northern California announced today that they are recruiting for a President and CEO to succeed their current chief officer Wendy Zanotelli. Zanotelli is returning to the financial services industry, in which she worked for 20 years prior to joining the non-profit.

Chairman of the Board, Greg Balkovek said in a short statement on Tuesday, “We are extremely grateful for Wendy’s leadership during the critical transition period for United Way these past four years and we are excited that she will continue to be a leader for our organization into the future.”

Wendy will be joining the 6th largest credit union in the nation with more than $9 billion in assets, the Golden 1 Credit Union, as their Market Area Manager for the Northern California market. She will remain in Redding and will continue to oversee the United Way as CEO in a part-time voluntary capacity until a new CEO is placed, at which time she will transition to a leadership role on the Board of Directors.

“I’m very proud of all that we’ve accomplished in my nearly four years as CEO of United Way. We’ve positioned our United Way to be a leader in solving some of our most complex and ongoing issues in the Northstate, such as multi-generational poverty, and I’m excited to continue in a leadership role as we begin to create positive results for our community through this critical work,” Zanotelli stated.

According to a recently released report, 26% of children in the Northstate live in poverty and the United Way of Northern California is working to reduce that number through their recently-launched Prosperity initiative.  To learn more about the organization or to apply for the CEO position, visit their website at
Established in 1953 in Redding, United Way of Northern California now serves 9 northstate counties including: Butte, Glenn, Lassen, Modoc, Plumas, Shasta, Siskiyou, Tehama, and Trinity. It’s mission is to improve lives in far Northern California by focusing on Education, Financial Stability, and Health by mobilizing and integrating resources and the caring power of community.

Jeremy Couso
Jeremy Couso Publisher/Editor
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