Where are people getting their news?
It used to be people would undoubtedly pick up the newspaper or turn on their local radio station searching for the latest news, but times are changing and with technology moving faster than ever before it comes as no surprise to see Pew Research Center’s biennial news consumption survey, which has tracked patterns in news use for nearly two decades reflects digital news surpasses radio and print.
According to the study, online and digital news consumption continues to increase, with many more people now getting news on cell phones, tablets or other mobile platforms.
It found the most dramatic change in the news environment has been the rise of social networking sites.
The percentage of Americans saying they saw news or news headlines on a social networking site yesterday has doubled from 9% to 19% since 2010.
Among adults younger than age 30, as many saw news on a social networking site the previous day (33%) as saw any television news (34%), with just 13% having read a newspaper either in print or digital form.
According to the study while traditional news platforms have lost audience, online news consumption has been undergoing major changes as well.
Nearly one-in-five Americans (17%) say they got news yesterday on a mobile device yesterday, with the vast majority of these people (78%) getting news on their cell phone. Among smartphone owners, nearly a third (31%) got news yesterday on a mobile device.
The study also states the second major trend in online news consumption is the rise of news on social networks. Today, 19% of the public says they saw news or news headlines on social networking sites yesterday, up from 9% two years ago. And the percentage regularly getting news or news headlines on these sites has nearly tripled, from 7% to 20%.
In part, this is a byproduct of the explosive growth in social networking. In the current survey, 41% of all adults, including 47% of online adults, say they used Facebook or another social networking site yesterday. (For more on social networking, see surveys conducted by the Pew Internet & American Life Project.)
On top of the increase in social network use, the poll finds that news is also more prevalent on social networking sites. The share of users who saw news there yesterday nearly doubled from 19% to 36% between 2010 and 2012.
The increasing use of these sites for news has not just occurred among young people. In fact, those in their 30’s are nearly as likely as those 18 to 24 to say they saw news or news headlines on Facebook or another social networking site yesterday (30% vs. 34%). And about a quarter of adults in their 40’s (23%) saw news yesterday on social networks, up from just 8% in 2010.
The two trends in online news consumption – growing numbers getting news via mobile devices and the increasing use of social networks – are complementary. Overall, 55% of Americans access the internet on a mobile device, such as a cell phone or tablet; among this group, 30% say they saw news on social networking sites yesterday. That compares with just 9% of Americans who are online but do not access the internet on a mobile device.
Why is this important you ask?
For obvious reasons this is important to SusanvilleStuff.com. This study is evidence of a growing trend, and by dedicating ourselves to bringing you immediate news coverage we hope, with the support of our local community, businesses and organizations, to continue making Susanville a part of this movement.
If you are interested in reading the entire study visit http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-television-is-vulnerable/