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HomeThis Day in HistoryLMUD Presents: This Day in Susanville History - November 8, 1936

LMUD Presents: This Day in Susanville History – November 8, 1936

Isaac Knoch and family with their new, 1937 Cord sedan

Isaac Knoch Has First 1937 Cord Sold North of Los Angeles
November 8, 1936


Driving a beautiful new 1937 model Cord which he purchased at the San Francisco Auto Show, Mr. Isaac Knoch returned Wednesday from the bay city accompanied by Mr. Ducasse.

Mr. Knoch’s car, a sedan, is the first of the 1937 series to be sold in California, north of Los Angeles.

Finished in “baked clay” tomes, its color will not be duplicated, having been especially prepared for the automobile show.

Mr. Knoch reports the trip to San Francisco was an easy drive, and he had difficulty in keeping the speed, which is gauged in motor revolutions, down.

 

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